Nicole O’BrienExecutive Director of CRM, OrveonNicole O’Brien is the Executive Director of CRM at Orveon, a collective of premium cosmetics brands, including Laura Mercier, bareMinerals, and BUXOM. She leads a team focused on cross-channel lifecycle marketing, loyalty, and customer retention. Nicole is passionate about leveraging data and insights to architect consumer journeys and personalize communications. She has spent the last 12 years in the e-commerce space focusing on digital marketing and customer acquisition/retention. Previously, she led customer retention at Cole Haan and has held digital marketing roles at J.Crew, Full Beauty Brands and Dick’s Sporting Goods.