Mastering the delicate balancing act of marketing

It’s a delicate balancing act to satisfy both. Brands that can blend the art and science of marketing stand a better chance of driving true customer loyalty. These themes form the basis of SAP Emarsys’ upcoming Power to the Marketer Festival. Empowered marketing eventsThe first online event, the Power to the Marketer Festival Omnichannel Masterclass, will be from 7-8 June. Event attendees can expect practitioner-led, expert insights on how top brands have applied the art and science of marketing.