Mastering GA4: How To Use The New Google Analytics Like A Pro

With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. How GA4 WorksGA4 stands for Google Analytics 4, the latest version of Google’s web analytics platform. How To Set Up GA4Here are the steps to set it up:In Google Analytics, click ‘Settings Admin’. Click ‘Get Started’ under I want to create a new Google Analytics 4 property. If you haven’t set up GA4 or want to check if you’ve set it up correctly, go to Google Tag Manager.