They are:Personalized content metricsHighly-detailed and structured content briefsGenerative AICompetitive content quality analysisPlus, we’ll compare the content optimization experience in MarketMuse vs. Ryte. Content Briefs Structured content briefs can be quickly created in-platform using MarketMuse Data. Writers love MarketMuse Content Briefs because they: Require less research to craft expert-level content. Everyone on your content team will love MarketMuse Content Briefs because they ensure quality content on the initial draft. The MarketMuse AdvantageUnlike Ryte, all the important decision-making data is available in MarketMuse Optimize.