And your marketing strategy should be:ClearConciseSpecificLong-termPro tip Document your marketing strategy in writing and share a copy with your team for easy reference. Marketing Strategy vs. Marketing Plan: What’s the Difference? The terms “marketing strategy” and “marketing plan” often get mixed up. Select Marketing Channels and TacticsChoosing the right marketing channels and tactics is pivotal. Marketing Strategy for Small BusinessesShaping a marketing strategy for a small business is especially important due to limited resources and the need to rapidly grow.