But with those caveats, let’s talk through core marketing KPIs for common marketing roles—and how to calculate them. ContentsKPIs for CMOsThese KPIs help marketing leaders—CMOs, VPs or directors, heads of marketing—report on the efficacy of marketing as a whole. Most of these KPIs can be calculated for marketing as a whole, or for individual marketing channels (like content marketing or events). = (revenue attributed to marketing spend - marketing spend) / marketing spend LTV (lifetime value) How much does an average customer spend with you across their whole relationship with your business? KPI In plain English… The math… Total followers The total number of individuals following your social media profile or page.