Marketing giant ‘admits it listens to your conversations to sell targeted ads’

December 19, 2023

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. CMG allegedly claims that its Active Listening technology can spot potential customers in real-time through everyday conversations. It’s uncertain if this feature is on current devices, but CMG promotes it as a futuristic marketing tool that is “available today.”Pitching the product. A CMG spokesperson told Search Engine Land:“CMG Local Solutions markets a wide range of advertising tools. Read ‘A PPC guide to privacy-focused audience targeting‘ for more information on how to serve ads while adhering to user privacy best practices.

The source of this news is from Search Engine Land