What Is the Difference Between Channel Strategy and Marketing Strategy? A marketing strategy is much broader than a channel strategy. Further reading: Marketing Strategy Guide: What It Is and How to Create OneMultichannel vs. Omnichannel StrategyA multichannel marketing strategy involves using multiple platforms for your marketing. How to Create a Marketing Channel Strategy in 6 StepsCrafting a multichannel approach requires more than your presence on various platforms. Let Semrush’s all-in-one suite help you craft the right marketing channel strategy for your business needs.