The Importance of Marketing AnalyticsLeveraging marketing analytics gives you a concrete way to see which of your marketing activities are effective and which need some improvement. The 4 Types of Marketing AnalyticsDigital marketing analytics encompasses four different types of analytics that can be used to answer different questions. Predictive Marketing AnalyticsPredictive marketing analytics is used to find out what’s likely to happen in the future. Prescriptive Marketing AnalyticsPrescriptive marketing analytics is a form of analytics that combines descriptive, diagnostic, and predictive analytics to determine what should be done to ensure something happens in the future. How to Implement Marketing Analytics to Improve Your BusinessImplementing marketing analytics is easier when you break it down into smaller steps.