Generative AI has emerged as a driving force in the marketing industry. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights. Data analytics platforms powered by generative AIGenerative AI tools built on large language models (LLMs) explicitly for data analytics are somewhat newer and fairly rudimentary. Generative AI tools will do more of the heavy lifting. While I mentioned that generative AI solutions generally require strong data models, users can extract, explore, manipulate and analyze all their marketing data in Funnel AI without leaving the Funnel platform.