Marketing 101: What Is Audience Research?

Conducting audience research requires looking at the size, composition, and defining criteria of your audience. Audience research tools can also produce qualitative insights, and keep audience research up to date, correct, and processed according to your business needs. Examples of Audience Research ApproachesFor brands with large audiences, audience analysis tools automatically analyze and visualize data for audience segments. Like any form of research, audience research is the foundation to taking informed, impactful action. Try the Semrush Audience Intelligence app to carry out your own audience research and reap the business rewards.