In this post, we’ll define “market opportunity” and list examples to give you a better understanding of what it entails. Market Opportunity ExamplesSome market opportunities are created through innovation. The VC firm Antler’s visualization of the generative AI landscape shows just how many raced to exploit this market opportunity. But due to its broad scope, market opportunity analysis does involve elements of market research. Get Started on Your Market Opportunity AnalysisNow that you know the importance of market opportunity analysis and how to carry it out, it’s time to do it yourself.