Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). New campaigns on the Microsoft Audience Network will no longer have the option for manual bidding. By April 28th, the transition will be complete, and throughout this week, campaigns using manual CPC will be converted to eCPC. This modification only affects image and feed campaigns with manual CPC and does not impact video campaigns using manual CPC or campaigns with manual cost per view (CPV) or cost per mille (CPM) bid strategies.