Managing Successful SEO Migrations

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. As SEO professionals, some of the more common migrations we’re used to being involved with include:In the industry, we hear about migrations going wrong, namely when they start to impact the world outside of SEO. SEO Migration Risk MitigationFor the most part, risk mitigation during any migration is carrying out what is, for many, general migration activities. For migrations where URLs change, Google has stated it can take up to 180 days for the value to fully pass from A to B.