Lower-Funnel Marketing: A Complete Beginner’s Guide

What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. Further reading: ToFu, MoFu, BoFu: A Practical Guide to the Conversion FunnelWhy Is Lower-Funnel Marketing Important? How to Measure Lower-Funnel Marketing SuccessTrack these metrics to measure how well your lower-funnel marketing efforts work:Conversion RateConversion rate is the percentage of visitors who take a desired action like buying. Improve Your Lower-Funnel Marketing EffortsEffective lower-funnel marketing depends on a solid understanding of your target audience.