Low Competition Keywords: How to Spot and Use to Thrive

Despite the common belief that low competition keywords = long-tail keywords, this is not always true. Filter for low ‘difficulty’ keywordsThe last important step in finding low competition keywords is applying filters to narrow down your search. High keyword competition results in higher bids and higher CPC, while low keyword competition can often help you save on your campaign budget. Keyword competition and search intentEven if a keyword has low competition, targeting it just because it corresponds to certain numbers is not the best idea. Now, building a list of low competition keywords is only the first step to attracting the right audience.