Lookback: Google launched the Penguin algorithm update 11 years ago

April 26, 2023

Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021. The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Google Penguin algorithm explained: How it workedIf you want to recover from Penguin or understand how Penguin fits into the wider guidelines and algorithms it helps to understand how it worked. Although some of these guidelines were set or improved upon more than 10 years ago with the Penguin algorithm update, you might note that these items are still prevalent today. Here's Search Engine Land's coverage of Penguin, from 2012 to 2021:Google Launches "Penguin Update" Targeting Webspam In Search ResultsApril 25, 2012Did Penguin Make Google's Search Results Better Or Worse?

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