Location targeting in Google Ads: Balancing automation and control

February 23, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This article explores key considerations for optimizing location targeting in Google Ads campaigns. What to consider before targeting locations in Google AdsDoes your business have specific products or services by location? Geotargeting in Google Ads: Balancing automation and controlOptimizing geotargeting in Google Ads is crucial for campaign efficiency and effectiveness. Finding the right balance between automated algorithmic targeting and manual control depends on your business, products/services, localized requirements, performance data, and testing.

The source of this news is from Search Engine Land