ContentsElements of effective location pagesGreat location pages ensure that your business appears in local search results and resonates with the local audience. Now, let’s unpack each of the six elements of effective location pages. Localized URL structureAdding local keywords to your URLs is a ranking factor that can assist with improving location page rankings. For this reason, it’s important that you design your local pages with the best user experience and conversion potential in mind. Final thoughtsGoogle’s continuing emphasis on surfacing credible, trustworthy brands challenges us to rethink location pages that will continue to rank.