In this guide, you will find everything you need to know about local SEO, including how to improve your local SEO, great tools for the job, and much more. How local SEO worksWhen it comes to local SEO, Google behaves a little differently. How to do local SEOWhen it comes to the optimization of your local business, you have to cover multiple aspects of SEO:Perform local keyword searches Local on-page SEO Utilize Google Business Profile Have consistent NAP citations Ask for online reviews Start local link-building Add local business structured data Monitor & measure local SEO performanceThese steps may be easier said than done, but following these practices will have you well on your way to building a healthy local SEO profile. Monitor & measure local SEO performanceMonitoring and measuring the performance of your local SEO efforts is crucial for assessing the effectiveness of your strategies. Local SEO strategies for small businessesSmall businesses can compete with larger companies in local search by implementing targeted SEO strategies.