Local search in 2024: Key trends and tactics for marketers

February 20, 2024

The importance of images and video in local search has only grown over time, according to SEO expert Greg Sterling. Here are four power tips to maximize local conversions:Paid marketing: To get the most conversions from your local marketing efforts, compliment your organic marketing with paid marketing efforts. To get the most conversions from your local marketing efforts, compliment your organic marketing with paid marketing efforts. Co-optimization of paid and organic marketing efforts can help you reach expensive but high-converting paid audiences through organic marketing and optimize paid budgets to improve ROI. Co-optimization of paid and organic marketing efforts can help you reach expensive but high-converting paid audiences through organic marketing and optimize paid budgets to improve ROI.

The source of this news is from Search Engine Land