Local online marketing is how you promote your business to an audience in a specific geographic area using online digital tactics. 9 Local Online Marketing Tips to Grow Your BusinessLocal online marketing can help you gain visibility in search results, increase sales, and compete with larger companies. Here are some techniques you can include in your local online marketing strategy. Google Business Profiles (GBPs) show up in Google searches in a knowledge panel (an information box about a local business). Start Reaching Local AudiencesThere are many local online marketing tactics to choose from.