When a searcher queries [Starbucks], [Starbucks near me], or [Starbucks Pleasanton], Google typically wants to show a location page for that brand. LinksOutside of the homepage, location pages are typically the best source of a site’s external links. Numerous local business directories link to these (aka “local citations”) and they tend to accumulate backlinks from local media sites and others over time. Location Pages With No LocationWe recently worked on a retailer site that created pages for cities that were near their locations, but where they had no locations. Oh, and don’t add insult to injury by creating local pages for every brand you carry (e.g.,/ca/pleasanton/flaming-hot-cheetohs).