What Is Local SEO Keyword Research? Tip: Google Keyword Planner is a local keyword research tool that lets you search by country, territory, region, or city. Check Competitors’ RankingsFill any gaps in your local SEO keyword research by looking at your competitors’ rankings. How to Track Your Local Keyword RankingsTracking your local keyword rankings shows whether your local SEO efforts are paying off. Improve Your Local VisibilityLocal keyword research is an essential part of any local SEO strategy.