11 Local Marketing Strategies You Can Use Right NowHere are 11 proven ways your business can attract and engage local customers. Claim or Create a Google Business ProfileA Google Business Profile (GBP) account lets you manage how your business appears on Google Search, Google Maps, and Google Shopping. Optimize Your Social Media Profiles for Local UsersTailor your social media profiles to local users. Create Locally Relevant Social Media Marketing ContentCreate social media content that speaks to your local audience’s interests. Build Your Local Marketing Plan with SemrushLocal business marketing, like any other type of marketing, requires a mix of creativity, skill, data, and the right tools.