But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? What is LLM optimization or generative AI optimization (GAIO)? The approach of potential methods such as LLM optimization is to give preference to certain brands and products when dealing with corresponding transaction-oriented questions. The chances of success with LLM optimization increase with the size of the market. GAIO or LLM optimization requires significantly more resources than classic SEO to influence public perception.