LinkedIn to test video ads on streaming services

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. The social networking platform, which is already up 8% year-on-year in sales, is reportedly now looking to boost profit further by exploring the fast-growing ad streaming sector. The move comes just two weeks after LinkedIn announced it was piloting generative AI features to help advertisers. The social networking platform rolled out AI Copy Suggestions to a limited number of North American marketers two weeks ago. The professional networking platform has followed in the footsteps of Google Ads, Meta and Amazon by offering generative AI features to advertisers.