Search engine optimization (SEO) on LinkedIn means improving your profile (or your company’s page) to rank higher in LinkedIn’s search results. Simplifies Building Repertoire with PeersOptimizing your LinkedIn profile facilitates professional connections. Remember that all LinkedIn search results include a profile photo. Link Back to Your ProfileBacklinks from guest posts, podcasts, and social media to your LinkedIn profile page increase visibility. And sign up for a free Semrush account to find the best keywords to use on your LinkedIn profile.