LinkedIn rolls out performance measurement and Document Ads enhancements

December 01, 2023

LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management. This API enables advertisers to combine LinkedIn and company data in order to evaluate the impact of LinkedIn campaigns on performance metrics such as website actions, phone sales, and in-person event leads. LinkedIn is rolling out three upgrades to this ad type:Retargeting: This function enables advertisers to engage with customers who have previously interacted with Document Ads. New metrics: Monitor objectives like website visits and website conversions for this specific ad type.

The source of this news is from Search Engine Land