LinkedIn now allows brands to sponsor any organic post

March 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too. A brand can set up a Thought Leader Ad by follow these simple steps:Log into Campaign Manager. Thought Leader Ads for non-employee members will be available globally by the end of March.

The source of this news is from Search Engine Land