LinkedIn launches Website Actions to simplify action tracking

February 02, 2024

LinkedIn is simplifying action tracking with a new tool called Website Actions. What is LinkedIn’s Insight Tag? The LinkedIn Insight Tag is a snippet of JavaScript code that loads a small library of functions you can use to track Linkedin ad-driven visitor activity on your website. It relies on LinkedIn cookies, which enable the platform to match your website visitors to their respective LinkedIn member accounts. Under the “Analyze” section, click on the new “Website Actions” section.

The source of this news is from Search Engine Land