LinkedIn launches sponsored articles

January 22, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. While this feature resembles LinkedIn lead generation ads, its direct connection to in-app engagement is advantageous for LinkedIn and potentially beneficial for businessesAccessibility. However, the LinkedIn product team is actively working on developing numerous additional functionalities, which are expected to be rolled out shortly. Sponsored posts has been rolled out to the majority of business accounts already, however, some brands may not have access to this feature just yet.

The source of this news is from Search Engine Land