LinkedIn introduces CTV ads for B2B campaigns

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. CTV is a growing channel for many marketers, including B2B businesses. “LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” according to a LinkedIn representative. LinkedIn also introduced Live Event Ads to help B2B marketers promote live events.