LinkedIn content analytics: What it is and how to use it

This article takes a closer look at LinkedIn content analytics, why it’s important, and how to use it to improve your performance on the platform. LinkedIn analytics comprises a collection of metrics specific to LinkedIn that evaluate your page’s or posts’ effectiveness. How to use LinkedIn analytics to improve your performanceHere are some tips for using LinkedIn analytics to improve your performance on the platform. However, some of the most effective types of content that generally perform well on LinkedIn include:Long-form posts, typically thought leadership content. Make your content better with LinkedIn analyticsLinkedIn content analytics is a powerful tool for maximizing engagement for content marketing on LinkedIn.