The survey found that videos including the following elements performed better than those that did not. Shorter videos excel in engagement for consideration purposes, while videos of varying lengths, up to 30 seconds, demonstrate strong performance in both awareness and conversion. Notably, a 13% increase in click-through rate is observed with videos lasting between 15 and 30 seconds. A notable 17% increase in click-through rate has been observed when incorporating the brand logo within the initial two seconds of content. In turn, this can lead to increased brand awareness, higher click-through rates, and ultimately, improved conversion rates, driving better overall business results.