LinkedIn Ads: A Beginner’s Guide

May 28, 2024

In this guide, we explore the various LinkedIn ad types before giving a step-by-step guide on how to run ads on LinkedIn. Sponsored Content encompasses many different LinkedIn ad formats, including single image ads, video ads, event ads, carousel ads, document ads, click-to-message ads, and thought-leader ads. Image Source: ImpactableFurther reading: LinkedIn document ads specsEvent AdsEvent ads are native ads used to promote LinkedIn Events landing pages. Spotlight ads on LinkedIn can be used for various campaign objectives, including:Brand awarenessWebsite visitsJob applicantsFurther reading: LinkedIn spotlight ads specsHow Much Do LinkedIn Ads Cost? Set Up a LinkedIn Campaign Manager AccountStart by creating a free LinkedIn Campaign Manager account.

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