The Claim: Link Stability Is A Ranking FactorA link is described as stable when it remains on a webpage for an extended period without any changes. Is there any reason to be concerned about link churn and link stability? The Evidence For Link Stability As A Ranking FactorGoogle’s patent referencing link churn was filed back in 2005. Link Stability Is Definitely Not A Ranking FactorWhile the original patent referencing link churn provides circumstantial evidence that link stability matters, the lack of direct confirmatory evidence casts doubt on its relevance today. Given the dated nature of the original patent filing and the absence of corroborating signs from Google, link stability isn’t a ranking factor.