Link Rot: 38% Of Webpages From 2013 Have Vanished

May 21, 2024

A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible a decade later. The analysis, conducted in October, examined broken links on government and news websites and in the “References” section of Wikipedia pages. Why SEJ CaresDigital decay raises important questions about the preservation and accessibility of online content for future generations. The high rate of link rot and disappearing webpages has implications for anyone who relies on the internet as a reliable source of information. Lastly, the study’s findings on social media content prove that SEO efforts should focus on driving users back to more stable, owned channels like websites and email lists.

The source of this news is from Search Engine Journal