Link intent: How to combine great content with strategic outreach

In this article, I’ll break down how to approach link intent, including:The philosophy behind content that generates links. The philosophy driving content with link intentLink building and content creation should be part of the same process (although I’ve found that to be rare). Practical steps to building content with link intentReady for a checklist to get you on your way? Honing in on intent-driven link buildingI talk to many SEOs these days who put less emphasis on link building than they did years ago. A link-intent approach combining great content with strategic outreach is more effective, evergreen, and efficient than siloed content and link initiatives.