Getting Started: 2023 Link Building Best PracticesLet’s quickly cover the basics of link building first:The best backlinks come from high-authority sites whose niche is the same as yours, or very closely related. Most of the time, you cannot place a backlink on a website yourself (otherwise, link building wouldn’t be such a challenge). However, sometimes site owners take their sweet time doing so – and that’s where great link building opportunities exist for you. Broken link building works with any website (as long as it’s a valid candidate for link building). These are solid link building opportunities because they always result in a backlink – and from an authoritative resource, too.