Learn why you should enhance your search engine optimization (SEO) strategy with link building. Link building is an SEO tactic that involves getting other websites to link to your website. Tip Want to dive straight into SEO link building? 9 Best Backlink Building TacticsThere are many strategies for building links. Including Lonely Planet:How to Track Your Link Building EffortsWe recommend running monthly (or more frequent) link building audits.