Leveraging TikTok’s ad content to get valuable insights on top-performing products

February 24, 2023

TikTok has just released a “Top Products” element to its Creative Center. Utilizing the filtering options provided allows narrowing down the Top Products listing according to specific regions and product categories. This will provide you with a comprehensive product overview, including data such as CTR, CPA, impressions chart, and more. The ‘Audience insights’ element allows you to see an age bracket breakdown of who’s engaging with these ads, along with related interests, providing key data for analysis and planning efforts. This data can also help advertisers identify trends in consumer behavior, which can inform their future product development and marketing campaigns.

The source of this news is from Search Engine Land