Level up your video game ad strategy: A guide to measuring success

Different video game ad typesBefore delving into the metrics used to measure the success of video game ads, it’s important to understand the different types of ads used in the industry. There are several types of video game ads, including:Pre-roll Ads – These are ads that appear before a player begins playing a game. Mobile Ads – These ads appear within mobile games and can be banner ads, interstitial ads, or rewarded video ads. Measuring successNow that we’ve discussed the types of video game ads let’s move on to measuring success. Measuring impressions can give you an idea of the reach of your video game ad campaign.