Let data be the biggest driver behind your advertising strategy

Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Tune into the podcast and learn:How to track buyer behavior even before they give up their first-party data. Where data comes into play when it comes to personalization and ABM. How companies use data to reevaluate and reshape their advertising budget strategies. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.