Lead generation for digital marketing agencies entails a variety of techniques. And a variety of ad formats that can help you generate digital marketing agency leads. SEOHigh competition in the online marketing space makes organic SEO one of the most challenging techniques to generate leads for digital marketing agencies. Ranking for long-tail keywords, such as “ppc marketing agency for insurance companies” or “digital marketing agency for hospitality” isn’t easy. As a digital marketing agency, lead generation should be one of your top priorities.