Kroger’s new self-service ad platform: What you need to know

Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. “It wasn’t a decision we took lightly because Microsoft has been a great partner,” Dan Mayer, VP, Media Platform, Kroger Precision Marketing at 84.51˚, told Search Engine Land. The new platform will provide marketers with the power to:Reach relevant audiences using search-based insights and custom ad groups. Read on for highlights from my recent Q&A with Mayer for more details around Kroger’s new self-service ad platform. “With our new platform, [marketers] can now come directly to us through a single entry point and stay contained within that platform.