Keyword Strategy in SEO: What It Is & How to Create One

While keyword research provides the data you need, a keyword strategy gives data meaning and direction. For example, keyword research might tell you that “online accounting software” gets searched over 10 times more than “accounting software for contractors.”But as part of your keyword strategy, you might decide to focus on the latter. How to Create a Keyword StrategyLearning how to create a keyword strategy helps you maximize your SEO efforts. Consider Your Wider Marketing GoalsIt’s important to remember your wider marketing goals as you create your keyword strategy. We recommend creating a keyword map that matches each target keyword (or keyword cluster) with a target URL.