Keyword search volume refers to the average number of times a keyword is searched for within a particular time frame. You need to understand keyword search volume if you’re:Building a new websiteCrafting a pay-per-click (PPC) campaignDoing keyword research to drive search engine (organic) trafficDoing pretty much anything that involves keywords and driving web trafficThis guide will teach you what search volume is. Keyword search volume is a metric that various SEO and PPC tools calculate to tell marketers how many times users search for a particular keyword per month. How to Find Keyword Search VolumeTo check any keyword’s search volume, enter it into Keyword Overview. Keyword Search Volumes & Your SEO StrategyNow that you know what search volume is, how to find search volume for keywords, and how to use keyword tools, you're ready to do your research!