Keyword Research for SEO: What It Is & How to Do It

February 29, 2024

For example, a pet retailer might conduct keyword research with Semrush’s Keyword Magic Tool. Search a Keyword DatabaseThe most common way to conduct keyword research is to search a keyword database. When you do keyword research in Semrush, you can see how many SERP features each keyword triggers. Google Keyword PlannerGoogle Keyword Planner had long been a go-to free keyword research tool for many marketers. Google TrendsAlthough not exactly a keyword research tool, Google Trends can be very useful when it comes to:Finding trending topicsComparing the popularity of two or more products/servicesEstimating the long-term popularity of a keyword or topicTrack Your Keyword Rankings and Keep ImprovingOne of the best ways to measure the success of your keyword research and optimization strategy is to track your Google rankings.

The source of this news is from Semrush