A video on keyword researchIn this video, Michiel tells us more about keyword research and how we think it should be done. It’s part of our SEO for beginner’s course, available through our Yoast SEO Academy subscription:Essential concepts of keyword researchBefore we jump to doing keyword research, we’ll briefly explain some of its essential concepts. Keyword strategyYour keyword strategy is about the decisions you make based on your keyword research. How to do keyword research in 10 stepsQuick keyword researchIn an ideal world, you would do your keyword research, make a beautiful spreadsheet and create landing pages for each one. You can find more tips on how to do keyword research on the fly in our focus keyword article.